Privacy Policy

Privacy Policy

Last updated: October 27, 2025

Introduction

Welcome to GroundInsight (“we,” “our,” or “us”). We are committed to protecting your privacy and ensuring transparency about how we collect, use, and protect your personal information. This Privacy Policy explains our practices regarding data collection and use when you visit our website at groundinsight.com (the “Service”) and the choices you have associated with that data.

By using our Service, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not use our Service.

Information We Collect

Personal Information

We collect personal information that you voluntarily provide to us when you:

  • Subscribe to our newsletter
  • Create an account on our website
  • Contact us through our contact forms
  • Comment on our articles
  • Participate in surveys or polls

This information may include:

  • Name (first and last name)
  • Email address
  • Phone number (if provided)
  • Demographic information (age, location, interests)
  • Communication preferences

Automatically Collected Information

When you visit our Service, we automatically collect certain information about your device and usage patterns:

  • Device Information: IP address, browser type, operating system, device identifiers
  • Usage Data: Pages viewed, time spent on pages, click patterns, referral sources
  • Location Data: General geographic location based on IP address
  • Cookies and Tracking Data: Information stored in cookies and similar tracking technologies

Analytics and Performance Data

We collect data to understand how our content performs and how users engage with our analysis:

  • Article engagement metrics: Reading time, scroll depth, sharing behavior
  • Newsletter performance: Open rates, click-through rates, unsubscribe patterns
  • Website analytics: Traffic sources, popular content, user flow patterns

How We Use Your Information

Primary Uses

We use your personal information for the following purposes:

  • Newsletter Delivery: Sending you our weekly insights, data analysis, and exclusive content
  • Content Personalization: Providing relevant articles and analysis based on your interests
  • Communication: Responding to your inquiries, feedback, and customer service requests
  • Service Improvement: Analyzing usage patterns to improve our content and user experience

Research and Analysis

As a data-driven publication, we may use aggregated, anonymized information for:

  • Editorial Research: Understanding reader preferences to inform our content strategy
  • Industry Analysis: Creating insights about digital media consumption patterns
  • Product Development: Improving our analysis tools and content delivery methods

Legal and Operational Uses

We may use your information when necessary to:

  • Comply with legal obligations and respond to legal requests
  • Protect our rights and prevent fraud or abuse
  • Enforce our Terms of Service and other agreements

How We Share Your Information

Third-Party Service Providers

We may share your information with trusted third-party service providers who assist us in:

  • Email Marketing: Newsletter delivery and management (e.g., Mailchimp, ConvertKit)
  • Analytics: Website performance and user behavior analysis (e.g., Google Analytics)
  • Content Delivery: Website hosting and content distribution networks
  • Customer Support: Help desk and communication tools

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity. We will notify you of any such change via email and/or prominent notice on our website.

Legal Requirements

We may disclose your information if required to do so by law or in response to:

  • Court orders or legal process
  • Government investigations
  • Protection of our rights, property, or safety
  • Protection of our users or the public

With Your Consent

We may share your information for purposes not described in this Privacy Policy when we have your explicit consent.

Data Retention

Newsletter Subscribers

We retain your email address and associated data as long as you remain subscribed to our newsletter. You can unsubscribe at any time using the link in our emails.

Website Users

We retain automatically collected data for up to 24 months unless longer retention is required for legal or operational purposes.

Account Information

If you create an account, we retain your information until you request account deletion or we determine the account is inactive for more than 2 years.

Your Privacy Rights

General Rights

You have the following rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information
  • Portability: Request transfer of your data in a structured, machine-readable format
  • Objection: Object to certain processing of your information

Communication Preferences

  • Email Unsubscribe: Use the unsubscribe link in any email or contact us directly
  • Newsletter Frequency: Modify your email preferences through your account settings
  • Marketing Opt-out: Opt out of promotional communications while maintaining service-related emails

Exercising Your Rights

To exercise any of these rights, contact us at info@groundinsight.com or use the contact information provided below. We will respond to your request within 30 days.

Cookies and Tracking Technologies

Types of Cookies We Use

  • Essential Cookies: Required for basic website functionality
  • Analytics Cookies: Help us understand how visitors use our site
  • Preference Cookies: Remember your settings and preferences
  • Marketing Cookies: Used to deliver relevant advertisements and track campaign performance

Cookie Management

You can control cookies through your browser settings. However, disabling certain cookies may limit website functionality. Most browsers allow you to:

  • View and delete existing cookies
  • Block cookies from specific sites
  • Set preferences for cookie acceptance

Third-Party Cookies

Our website may contain cookies from third-party services including Google Analytics, social media platforms, and advertising networks. These services have their own privacy policies governing their use of cookies.

Children’s Privacy

Our Service is not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately. We will take steps to remove such information from our records.

International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws than your country. When we transfer your information internationally, we ensure appropriate safeguards are in place to protect your privacy rights.

Data Security

Security Measures

We implement appropriate technical and organizational security measures to protect your personal information:

  • Encryption: Data transmission using SSL/TLS encryption
  • Access Controls: Restricted access to personal information on a need-to-know basis
  • Regular Security Audits: Periodic assessment of our security practices
  • Secure Hosting: Use of reputable, secure hosting providers

Limitations

While we strive to protect your information, no internet transmission or electronic storage method is 100% secure. We cannot guarantee absolute security but will notify you of any data breaches as required by law.

Our Service may contain links to third-party websites, services, or applications. This Privacy Policy does not apply to these external sites. We encourage you to review the privacy policies of any third-party services you access through our links.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make changes:

  • We will post the updated policy on this page
  • We will update the “Last updated” date at the top of this policy
  • For significant changes, we may notify you via email or prominent website notice

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

GroundInsight Privacy Team

    Response Time

    We aim to respond to all privacy-related inquiries within 5 business days. For complex requests, we may need up to 30 days and will keep you informed of our progress.

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